Top 5 Beauty Retail Apps on Android in Nigeria - Q3 2021

The third quarter of 2021 saw varied performance trends among the top 5 beauty retail apps on the Android platform in Nigeria. Here’s a breakdown of how each app fared in terms of weekly downloads, revenue, and active users.

Fragrances.com.ng experienced fluctuations in weekly downloads, starting the quarter with approximately 242 downloads and peaking at 265 in the week of July 5. The app saw a downward trend, closing the quarter with just 27 downloads in the final week of September.

Nykaa - Beauty Shopping App showed a significant surge in weekly downloads, reaching 205 in the week of July 5. Despite a drop to 23 downloads by the end of July, the app maintained a moderate performance with periodic spikes, such as 82 downloads in the first week of August. Active users started at 449 and peaked at 650 by mid-July, although they steadily declined to 484 by the end of the quarter.

My Forever India had an inconsistent download trend, initially showing no downloads but reaching 172 in the first week of August. This app saw a decline in active users from 201 in early August to just 41 by mid-September.

Perfume's Club experienced a varied download pattern, with a high of 88 downloads in mid-July and a low of just 1 download by the end of September. Active users fluctuated, starting at 58 and peaking at 87 in late July, before dropping to 10 by the end of the quarter.

Purplle Online Beauty Shopping saw an increase in downloads in early August, hitting 137 downloads in the second week. Active users exhibited a positive trend, starting at 45 and reaching a peak of 214 in early August, before stabilizing around 91 by the end of September.

This data comes from Sensor Tower, where more detailed insights and analytics can be found. The performance trends of these apps highlight the dynamic nature of the beauty retail market on the Android platform in Nigeria during Q3 2021.